Imagination is a formidable weapon.
The most enduring brands win on the strength of an idea, not the size of a budget. We sharpen imagination until it cuts through every dashboard.
01 / Who We Are
Brand Imagination Group is a Brooklyn-built creative company turning consumer insight into work that actually moves people. Strategy, storytelling, design, film, photography, VFX, AI, sound, and experiential under one roof. Not for convenience. For radical agility.
The people who dream up the ideas are the ones who bring them to life. We include our clients in the process.
That all means tighter thinking, faster making, and real-time optimizing for work that actually works.
"The future of creativity has always been about delivering humanity in real time."
Core Beliefs.
The principles that guide every brief, every cut, every choice. Hover any belief to read the underneath.
"We don't just want to make work that sells short term. We want to make work that sticks to people's hearts."
The most effective advertising turns facts into feelings.
A statistic does not move a culture. A feeling does. We translate brand truth into something the audience carries home in their chest.
It's either Wow or invisible (all signal, no noise).
All signal, no noise. If a piece of work would not earn a stop-scroll from someone who is not paid to care, it does not ship.
At the end of the day, as our clients' competitors strive for clicks and likes, we seek brand love.
Clicks are forgotten by Friday. Brand love compounds for decades. We measure ourselves on the second one, every time.
No idea is born big and enduring (or endearing).
Ideas earn their size. We grow them with pressure, evidence, and craft — until they can carry the weight of a real brand and stick in a real audience's memory.
We'd rather have a sharper nail than a heavier hammer.
Precision beats volume. A single sharp insight, perfectly placed, will outperform a louder campaign with no point of view every time.
The best creative research guides, not grades.
Research should sharpen the work, not score it. We use it to find the truth the audience has not yet told us — then build the idea around it.
Leadership Team.
01
Barry
Barry
Krause
CEO, Managing Creative Strategist
Barry brings decades of brand-building expertise and a rare ability to connect strategic intelligence with emotional storytelling. He has built campaigns for some of the world's most recognized brands, always pushing toward work that earns love, not just attention.
02
Rick
Rick
Wayne
ECD, Cinematic Director
Rick operates at the intersection of brand strategy and cinematic direction. As ECD, he sets the creative standard for every campaign BiG produces. As a director, he brings a filmmaker's eye to advertising. Finding the human truth inside the brief and building it into something worth watching.
03
Samuel
Samuel
Gove
CD, Photo & Design Director
Samuel leads the visual identity of every project BiG produces. His background spans photography, design systems, and brand identity. Giving him the ability to make work that is both strategically precise and visually unmistakable.
"We built BiG to be an orchestra, not an assembly line. Strategists, filmmakers, designers, and technologists creating in harmony."
Our Heritage.
BiG originated as LiveLab. The originator of live social media and, at the time, the world's largest producer of YouTube content. We built campaigns for Nike, Craftsman, and Sharpie that redefined what digital storytelling could be.
Moving fast, building real things, treating every platform as a stage. Still the engine of everything we do at BiG.
"The future isn't found in data; it's invented in dreams."
Capabilities.
Brand Strategy
Consumer-guided strategy that finds the intersection of brand truth and audience desire.
Creative Direction
Campaign ideation and concept development that leads with imagination, not convention.
Film & Production
Cinematic brand films, broadcast spots, and social content produced in-house with a director's eye.
Photo & Design
Still photography, design systems, and visual identity that make brands unmistakable.
3D & VFX
Photoreal CG, motion capture, set extensions, and finishing-grade visual effects built alongside the edit.
Animation & Motion
2D, 3D, and mixed-media animation. Title sequences, brand films, and platform-native motion identity.
Editorial & Post
In-house cutting room, color, and finishing. From offline to delivery with the director still in the chair.
Sound Design
Original music, audio branding, and sound design that give campaigns their emotional spine.
AI & Generative
Generative imagery, voice cloning, and real-time content systems. Used to build, not to fake.
Social & Content
Platform-native content built to move culture, not just fill feeds. Born from the original YouTube era.
Experiential
Live events, activations, and immersive brand moments that put product in hands and stories in culture.
Copy & Brand Voice
Manifestos, headlines, scripts, and tone-of-voice systems that make brands sound like themselves.
SweetSpotter
SweetSpotter is BiG's proprietary intelligence platform. It identifies the precise intersection of cultural momentum, audience desire, and brand permission. The moment where a brand can move with maximum impact and minimum waste.
Where most agencies guess, SweetSpotter knows. It synthesizes real-time cultural signals, category data, and brand equity mapping to surface the creative territory where your brand can own the room.
01
Cultural Intelligence
Real-time signal mapping across culture, media, and social behavior to find what is actually moving audiences right now.
02
Brand Permission
Mapping what a brand is credibly allowed to say, own, and do. Based on equity, history, and competitive whitespace.
03
Audience Truth
Not demographics. Actual human desires, fears, and motivations that advertising can tap into without feeling like advertising.
04
Creative Velocity
The strategic springboard that gets creative to the right idea faster. Eliminating the dead ends before they cost time and money.